// the storyI joined MED-EL in 2010 as an IT helpdesk specialist. The company makes cochlear implants, devices that restore hearing, and I was immediately struck by how much the technology mattered to people. When your systems sit behind something that important, “works on my machine” doesn’t cut it. I stayed 15 years and five roles, until I was leading the entire IT organization across 30+ sites worldwide. Built the team from the ground up, developed the company’s first AI strategy, shipped internal AI tools, and led the organization through ISO 27001 certification.
Around 2023, I started building on the side, in parallel with the day job. I co-founded Veriyou, a real-time deepfake detection startup, and took the CTPO role at LIT Health, where we built an AI-powered diabetes management app. That one was personal: I’ve been diabetic since 1999, and I’ve watched the technology get more impressive every year while staying frustrating to actually live with. That’s where my bar comes from: technology that actually works, for the person depending on it, not just in the demo. Building from zero while running a global IT function also settled something for me: evolving systems and creating them are different crafts, and I wanted both.
In January 2025, I left MED-EL and co-founded Flex.Insight, a deliberately small advisory practice for AI strategy, implementation, and organizational transformation. No bloated teams, no work theater. The premise was simple: advice is only worth taking from someone who can build the thing. We wrote publicly about why technology so often fails to work the way it's supposed to, and the work found an audience.
That’s what brought SQUER to the table. They asked me to lead their Product, Data & AI unit: commercial strategy, go-to-market, delivery governance. So I wound down Flex and joined. Same thesis, more leverage. And I still build. The most recent projects on this site (an AI funding-advisory agent, a content platform for pharma) I architected and coded myself. That’s the long game, and it hasn’t changed since the helpdesk: be the advisor you can check against working systems.